Mumbai: bigbasket is transitioning into a full-stack quick commerce player, expanding its offerings beyond groceries to meet customer demand for a wider selection of quality products from top brands.
With Diwali approaching, bigbasket is making it easier for customers to celebrate by delivering a variety of products in just 10 minutes. The Diwali-specific range includes gold and silver coins from Tanishq, electronics and home appliances from Croma, toys from Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.
bigbasket marketing head Anand Bhaskaran said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”
The Diwali marketing campaign is inspired by the concept of ‘Poo bani Parvati,’ where influencers embody different festive personas to showcase the versatility of bigbasket's offerings for family gatherings, Diwali parties, and traditional pujas.
In the North, influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah contribute their unique styles, while RJ Princy Parik and Aatman Desai represent the East. In the South, influencers like Danish Sait, Ayyo Shraddha, and Anu highlight bigbasket’s extensive range of products for festive occasions.
The campaign aims to illuminate social media by demonstrating that bigbasket is more than just groceries. Through engaging reels, influencers emphasise the app's ease of use, diverse product selection, and how bigbasket is transforming Diwali shopping across India.
