MUMBAI: Facebook is seeking publishers to make specific and niche content and also working on a TV-style video app. FB has no definite model of video programming except for live streams posted by its users and short video clips.
The App is part of an initiative to own a video-first company – allowing for competition for TV advertising revenue. FB's strategy to push more video content on the platform has been well prescribed, according to a report in WSJ.
The report did not give details of attributes of the app, but said that the video programming content would last for around 10 minutes, from scripted shows to entertainment and sports.
While there was no mention of which streaming boxes FB TV content will stream through, it may aim to start with Apple TV.
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