MUMBAI: One sip, one script, and a lot of feels. Parle Agro’s beloved mango drink, Frooti, just made a bold new move from supermarket shelves to streaming screens with the launch of Yaar Log!, an original six-part web series produced by Collective Artists Network’s Terribly Tiny Tales (TTT).

This isn’t just product placement, it’s Parle Agro’s first leap into long-form branded storytelling, and it’s all about friendships that feel as familiar and fizzy as the iconic yellow drink. The show follows a tight-knit group of friends who begin to unravel emotionally when their glue, a core member ironically nicknamed ‘Frooti’ announces he’s moving abroad. What follows is equal parts heartache and hilarity, with Frooti (the drink) making cameo after cameo in fridge raids, meltdowns, and tender goodbyes.

Yaar Log! marks the first time Frooti has been woven into a narrative format. Known for its association with fun and youth culture, the drink is cleverly used as a metaphor for comfort and continuity, the friend who never leaves, even when others do.

“Frooti has always been more than just a beverage, it’s been part of our memories and mischief,” said Parle Agro joint managing director and CMO Nadia Chauhan. “Yaar Log! is about deepening that emotional bond not through ads, but through stories that stick.”

The series premiered on 20 May on TTT’s YouTube and Instagram, with new episodes dropping weekly.

According to TTT Founder & CEO Anuj Gosalia Yaar Log! is a tribute to friendships that shift with time but stay rooted in shared rituals. “It’s for every group chat that’s gone quiet after one friend moved away. And it’s for the bottles of Frooti that stayed in the fridge like a promise.”

With its mix of humour, nostalgia and refreshingly real moments, Yaar Log! positions Frooti not just as a drink, but as a bottled-up feeling sweet, fizzy and always by your side.

And just like that, Frooti’s gone from chilling in your fridge… to warming your heart.