MUMBAI: Facebook has appointed Pulkit Trivedi as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals, where he will lead in building and maintaining strategic relationships with clients in the country.

Trivedi, an MBA from BITS Mesra, comes to Facebook with over 18 years of extensive industry experience covering Sales, Business Development & Partnerships for Indian and multinational technology companies such as Google, Intel, Microsoft, IBM and HCL. Most recently, Pulkit held the position of Head of Industry, eCommerce at Google India and was with the company since April 2012. He was responsible for driving a large business for Google India.

“We are thrilled to have Pulkit join the talented Facebook team to help grow our advertising business. Pulkit is a well proven business professional who along with our teams will strengthen our ability to deliver personalized marketing at scale to clients in India.”said Facebook India MD Umang Bedi.

"Really excited to have joined Facebook as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals. I'm looking forward to working closely with some of the best talents and making an impact at Facebook. The welcome has been grand - Thanks Umang and team," Trivedi wrote earlier on his FB wall.