Mumbai: happn has introduced its latest feature, “Daily”, designed to end dating fatigue and ease the search for love. As many singles navigate the challenges of modern dating, including overwhelming options and superficial interactions, Daily leverages cutting-edge artificial intelligence to end dating fatigue and enhance the quality of connections.
Every morning, every Indian happners will receive a handpicked selection of up to ten profiles, chosen by happn’s technology that considers shared interests, favourite Spots, and Hobbies. This targeted approach highlights profiles that resonate with each user’s lifestyle and enhances the quality of potential connections. Whether it's a mutual love for local cafés or a shared passion for outdoor activities, Daily brings a sense of relevance and authenticity to the dating process.
Addressing dating fatigue offers a more manageable selection of profiles, increasing the likelihood of authentic connections. The intelligent curation of the daily algorithm, which utilises comprehensive profile data—such as favorite spots, hobbies, and personality teasers—ensures a higher level of personalisation.
happn CEO & president Karima Ben Abdelmalek sheds light on the origin of happn, “At happn, we're focused on creating deeper, more meaningful connections, and our new Daily feature is a step in that direction. In fact, 42 per cent of our users believe that receiving daily suggestions can significantly reduce dating fatigue, and 54 per cent of Indian singles feel AI integration in dating apps enhances their experience. With Daily, we're helping users build a dating routine that fits seamlessly into their lifestyles. It's about making dating enjoyable again—no more endless scrolling, just genuine connections delivered fresh every morning”.
As we look to the future of dating, Daily is set to transform dating routines into a daily ritual, improving app retention and user satisfaction. By reimagining what dating apps can do, happn aims to give singles the freedom to discover new profiles without the stress and fatigue associated with digital dating. This is a significant step forward in making dating easier, more personalised, and a lot more fun.
Daily will be available globally and completely free of charge, starting with iOS users, ensuring that every single user has the opportunity to enjoy a more personalised, engaging, and authentic dating experience.
