MUMBAI: The social networking site IndiBlogger has registered 642 bloggers from across India on their BNLF: Blog Now, Live Forever event.

The event will be headlined by international speakers including international bloggers Jeff Bullas, Christoph Trappe and Indian bloggers including Kanan Gill, Purba Ray, Arnab Ray, Anshul Tewari and author Preeti Shenoy. 

Bruce Dickinson, the lead singer of Iron Maiden will also be present as a special guest to talk about his life’s journey as an entrepreneur.

BNLF is to be held at The Lalit Hotel in Mumbai on 31 October and 1 November, 2015. The tagline of the event is ‘Where every note is a Keynote.’

Speaking about the core object of BNLF, IndiBlogger founder Renie Ravin said, “BNLF aims to establish Indian bloggers as key voices of the generation, who have the unique ability to inspire the masses through both experiential and creative content.”

The agenda also includes creating awareness on the power of the fifth estate and its responsibility to effect change from a man-on-the-ground perspective, she added.

The BNLF audience comprises not just bloggers, but also brand managers, digital media professionals and agency honchos. IndiBlogger’s 106 registered members have signed up to manage and host this event along with the organisers.

The first day of the conference will feature talks on blogging concepts that will be of value to bloggers and businesses of varied levels of experience and help them leverage content through blogging. Keynotes are specifically designed to help people learn and adapt to the fast changing world of information sharing. Attendees will be exposed to the key elements of global blogging success, get insights into different methodologies of sharing content (including video content), and listen to inspiring success stories of people who used their blogs to achieve their goals.

Commenting on BNLF, Jeff Bullas (Ranked #8 on Forbes The World’s Top 40 Social Marketing Talent) said, “Creating an online digital brand means that your voice will be heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.”

The second day of BNLF will have bloggers formalising current practices and getting technically equipped through expert workshops, which will feature curriculum from Christoph Trappe on the subject ‘Six steps to stop traditional marketing and start authentic blogging’ and ‘7 Key Steps to Blogging Mastery’ by Bullas.