MUMBAI: When cricket meets colour, sparks fly — and in JSW Paints’ case, so do sponsorships, anthems and a whole lot of vibrancy. The brand has returned to IPL 2025 with 'Rangon Ka Khel 2.0', a souped-up sequel to its previous campaign that paints the town (and your screen) in fifty shades of fandom.

The campaign comes packed with a new anthem, a blockbuster brand film, and a dazzling display of sporting partnerships. Sunil Gavaskar and Mithali Raj, cricketing royalty themselves, lend gravitas and nostalgia to the campaign, bridging generations with ease. Their inclusion ensures that this isn't just a marketing play — it’s a celebration of legacy.

"Cricket is not just a game; it is a festival of emotions, and unity... With 'Rangon Ka Khel 2.0,' we aim to capture this essence," said JSW Paints joint MD & CEO AS Sundaresan.

JSW Paints has gone big on the cricket pitch by sponsoring five IPL teams — Delhi Capitals, Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals, and Chennai Super Kings. And the rainbow doesn’t stop there. The brand has also partnered three WPL teams: Gujarat Giants, Delhi Capitals, and UP Warriorz, making it one of the most aggressive brand placements this season.

"Our expanded partnership with IPL and WPL teams reflects our commitment to connecting with fans on a deeper level," said JSW Paints CBO Ashish Rai.

The campaign film is a technicolour explosion of energy, unity, and raw cricket love. It celebrates how rival jerseys may clash, but passion paints us all the same.

"Rival colours light up the field, but the colour of love for the game never changes... This anthem celebrates cricket’s magic—vivid, vibrant, and unifying," said TBWA\India CEO Govind Pandey.

And if that wasn’t enough to get you grooving in your living room, TBWA\India CCEO Russell Barrett wrapped it up perfectly, “Our campaign brings together the energy of IPL, the excitement of cricket, and the unifying spirit of the game..."

Whether you're a Dhoni devotee or a Gill geek, JSW Paints is giving every fan a reason to cheer — in high-definition hues.