MUMBAI: Twitter has launched creative expression tools, #Stickers to help marketers revive their brands. Using this, users can add a prop of creativity to photos and connect them to the world on the platform. Various GIFs, polls and emojis are being launched to help brands drive deeper customer engagement.

Starting today, brands can also create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. This represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.

Embeddable Tweet: 

Now live: 74 new #Stickers to use and explore on Twitter! What's your favorite? We're pretty stuck on these. ⬇️ pic.twitter.com/IMBmnwuOG3

— Twitter (@twitter) August 10, 2016

Brands can design four or eight stickers like accessories and other props for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning photos with the brand’s sticker will be connected and discoverable to anyone who taps the brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.

Pepsi is the exclusive launch partner of promoted #Stickers, and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global PepsiMoji campaign. The partnership also includes a custom niche creator campaign showing consumers how to use their #Stickers, as well as a branded Pepsi emoji and a promoted trend. This campaign marks the largest partnership between Twitter and Pepsi to date.

Promoted #Stickers are available globally to select marketers with a managed account.