KOLKATA: Social media platform ShareChat has announced its agreement with India’s largest music label, T-Series to license its music catalogue on the platforms. The collaboration would provide for an enhanced experience on ShareChat and short video platform Moj.  

Over 180 million active users on ShareChat and Moj would now be able to explore hundreds and thousands of songs from the T-Series music library, and add to their own videos, it added.

This is ShareChat's first partnership in the music licensing space.

T-Series managing director Bhushan Kumar said this association sets a fresh beginning between us and the social media platforms.“This moment celebrates the contribution of great music to social media, and we commend ShareChat for respecting the copyrights. It's great to see ShareChat agree with our philosophy.”

ShareChat director Berges Y Malu said, “Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform. Our partnership with TSeries would help our community of users to access thousands of songs from the T-series catalogue on ShareChat and Moj to express their emotions and share content in amazing new ways.”