MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of #LiveMoreChallenge as a part of their ongoing #LiveMore campaign with India’s Data Strong Network with the affable young-at-heart couple- Asha and Bala.

Everyone has those friends and family members who have been maintaining a bucket list of things they want to try but never really got the time or inspiration to attempt them. Be it a solo trip to the hills, or a dive from the sky, or a hobby that has been long forgotten.  It’s time to encourage them to go after their dreams with Vodafone’s #LiveMoreChallenge.

The #LiveMoreChallenge urges people to step out and explore their passions and interests. It draws inspiration from the famous dialogue ‘Jaa jee le apni zindagi' and cues in the fact that Vodafone’s fastest ever 4G enables customers to live and accomplish more.

It is a simple challenge where the participants will be sharing video of their #LiveMore moments, tagging brand Vodafone on- Facebook, twitter, Instagram and Tiktok and use #LiveMoreChallenge hashtag to dare friends to share their moments. The participants with best entries will stand a chance to win iPhones and Flipkart vouchers.

The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C P Shanta and V P  Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India.  One of the ads also feature famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.

Vodafone’s #LiveMore campaign resonates strongly with audiences across the country and tells how simple technology can change people’s lives. The campaign communicates the possibilities that technology brings to make everyone’s lives so much more enjoyable.