NEW DELHI: Subscription-driven video entertainment App nexGTV has appointed Abhesh Verma as chief operating officer (COO).

Verma joins nexGTV with over 16 years of experience across several industries such as entertainment, e-commerce, SEO, advertisement, venture capital and real estate. He was previously associated with the digital entertainment portal Saavn and Saavn Interactive as chief growth officer and CEO. In his new role at nexGTV, he will be spearheading executive decision-making and long-term strategic planning for the organisation.

Despite having chiefly operated from the US, Verma has developed, implemented and managed many India-centric digital media and advertisement solutions to great success for the organisations he has been associated with. ShopClassic.com, with him at the helm as its president, was driving e-commerce way back in 2000 as a website that allowed Indians to purchase and deliver gifts to each other within India. He was also instrumental in transforming Saavn’s business approach from a B2B to B2C model. He also oversaw the integration of new site acquisitions into the Saavn Interactive aegis, and was also responsible for end-to-end management and integration of new features.

Digivive Services director and CEO G.D. Singh said, “Abhesh has had a highly successful career in digital media and internet-based entrepreneurship, as can be seen by the list of professional achievements he has garnered over the years. His in-depth practical proficiency in the digital entertainment sector is one of the prime reasons why he has been chosen to spearhead nexGTV at this critical juncture of its business journey. We are confident that his on-boarding will help spur nexGTV into its next era of growth.”

Verma added, “Having worked in the digital entertainment and media industry for so long, I wanted to be associated with a novel idea that can allow me to optimally leverage the insights I’ve gained during my career so far. Joining nexGTV, which has already established itself as one of the most promising digital entertainment brands in India, gives me a chance to do exactly that. I will be looking to optimally leverage my experience with internet-based entertainment and advertisement services to further the brand’s value proposition and firmly secure its position as a frontrunner in the Indian digital entertainment ecosystem.”