MUMBAI: Sony Pictures Networks (SPN) and Cisco will together extend SonyLiv video experience to Amazon Fire TV and Apple TV customers in India.

The Cisco Infinite Video Platform (IVP) provides SonyLiv with a fully cloud-based infrastructure, allowing it to offer more than 40,000 hours of broadcast-quality premium viewing experiences, including Live TV.

Cisco IVP features superior security protocols that protect the video content from all kinds of threats. Through Cisco IVP, SonyLiv will be able to scale up, brand and market its OTT app on Amazon Fire TV and Apple TV in India.

Users have access to rich content including movies, a strong line-up of events across all sports, shows, music, TV shows and much more across multiple devices and platforms.

SonyLiv EVP and Head – Digital Business Uday Sodhi said,“SonyLiv has reinvented how users immerse themselves in unmatched entertainment experience. Our association with Cisco provides us the ability to extend our SonyLiv offering to a new set of consumers,allowing them access to our vast content catalogue. Our focus is on bringing the best of Cisco’s technology expertise and our content prowess to establish new benchmarks in the OTT space.”

Cisco India & SAARC MD - service provider business Sanjay Kaul said, “Superior-quality videos are the way forward. Video will be 75 per cent of India's mobile data traffic by 2021. Therefore, it is imperative that content-providers are equipped to scale up and deliver dynamic user experience. Cisco’s Infinite Video Platform offers SonyLiv an opportunity to secure its place as the leader by delivering broadcast-quality entertainment to Amazon Fire TV and Apple TV consumers.”