MUMBAI: Sprite and Culture Machine have partnered to launch 'Sprite Comedy Konkout’- India’s first ever digital comedy konkout between prominent comedy troupes and stand-up comedians.

The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29 June 2016 and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign.

In line with Sprite’s on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the konkout will feature multiple ‘fake offs’ between all participants.

Commenting on Comedy Konkout, Culture Machine Siddharth Narula said, “Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it.”