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MUMBAI: JWT Mumbai recently won the prestigious Midas Award in two competitive categories for its creative work on Aditya Birla Financial Services Group (ABFSG).
The agency won a silver award for Birla Sun Life Mutual Fund ‘Growthscope‘ and Midas Finalist Award for Birla Sun Life Insurance‘s ‘Wealth with Protection Solutions campaign‘.
Birla Sun Life Mutual Fund campaign created by JWT India was adjudged as the world‘s best advertising initiative in the direct mail category by a grand jury of industry experts from all over the world.
Commenting on the award, Aditya Birla Group Chief Marketing Officer - Financial Services Ajay Kakar said, "At the ABFSG, we like to celebrate creative excellence that works with our customers. We are delighted to receive these awards through an international forum that solely recognises creative excellence in financial services. Industry recognition like these reinforces our faith in our brand philosophy of creating communication that is simple, clear, distinct, positive and relevant to our target group."
Commenting on this achievement, JWT Mumbai Executive Creative Director Tista Sen said, "We are elated to have won this prestigious award on an international platform judged by global industry experts. The competition was stiff across 31 countries, with a number of players in each of these categories. We look forward to partnering ABFSG on many more such innovations in future."
While Birla Sun Life Mutual Fund won an award for its direct mailer called ‘Growthscope‘ based on the theme of kaleidoscope, Birla Sun Life Insurance was adjudged a finalist for its Wealth with Protection Solutions TVC, featuring cricketers Virender Sehwag and Yuvraj Singh.
The films were set within the realistic frame work of a candid interview set up, where the cricketers spoke of the highs and lows of their careers, the bouquets - brickbats that come along with it and the sense of vulnerability every time they are out on the field.
The idea was to create relevance for these solutions among today‘s young and confident Indian, who has seen the good times of the post liberalization era and has a tendency of taking them for granted.
