Mumbai: 9XM, India?s No.1 Bollywood Music Channel has crossed 1 Million Fans Milestone on the Channel?s Facebook community ? www.facebook.com/9xm.in. The winning combination of super hit Bollywood Music, humor, animation, e-commerce and innovative content has catapulted 9XM to the 1 Million fans club on Facebook.

The colossal fan base on 9XM?s Facebook Community was achieved in just over a year?s time, by making it the one-stop destination for Bollywood news, humor and gossip presented in the true 9XM style. From the latest movie reviews to hot gossips on film stars and their parties to Bollywood fashion ? it?s all there on the 9XM Facebook Community. The fans regularly voice their opinions, likes and dislikes on all the happenings in Bollywood, making the page the most preferred Bollywood hangout.

Commenting on the achievement, Ms. Vibha Gosher VP-Digital 9X Media Group said ?We are extremely thrilled to get over a million thumps ups from Bollywood Music Fans on 9XM?s Community on Facebook. Besides the 1 Million Fans that we have on the page, 9XM is showing unprecedented buzz amongst users. While all the Indian music channels on Facebook see 2-3% average level of buzz, 9XM sees more than 9%. When we talk about the engagement and user?s interest in the brand, 9XM towers above the others in the genre. The content on the 9XM community is 16% ?Share-able?, whereas the top performing brands on this space have merely 10-13% viability. It produces minimum 1 mention every 22 minutes about the brand on the internet ecosystem. This is extremely motivating and reaffirms our commitment to connect and engage with our viewers and fans across all possible platforms.?

9XM, the flagship channel of 9X Media Pvt. Ltd has a robust digital presence in India and has introduced many innovative concepts on the internet. 9XM is India?s first Music Channel to stream its content live on its website ? www.9xm.in and is available across various mobile TV platforms.

In the recent past, 9XM in partnership with Hungama.com, has launched an online Bollywood Music Store - ?9XM.Hungama.com? and 9XM Radio ? the on-the-move radio for Bollywood Songs, Celebrity interviews, Bade& Chote?s Bakwaas, etc. These services are available on web, WAP and IVR platforms.

9XM also offers Caller Tunes, giving the viewers an instant opportunity to set caller tunes of the latest Bollywood songs aired on the channel. 9XM has launched ?Mezza 9X? the Ecommerce portal by the network selling quirky merchandise.

9XM has also launched many games and applications for the iPad and iPhone users. Fans of 9XM?s animated characters can select and download their favourite games like the Angry 9XM Heroes, Silly Chicken and Talking Silly Chicken (India?s first Talking Application) from the IOS App store.

MUMBAI: 9XM, India?s No.1 Hindi Music Channel, in collaboration with Sony Music India has launched its own version of the song that has created a rage world over - ?Kolaveri Di?, starring 9XM?s Bheegi Billi. Titled ?Why is Bheegi Billi Just Like This?, the animated version, developed by the in-house team at 9XM, showcases various ?oops moments? faced by Bheegi Billi.

Speaking on the initiative, Mr. Amar Tidke, Head of Programming, 9XM said "We are pleased to collaborate with Sony Music India and present our viewers with a kickass animated version of Kolaveri Di. It is our constant endeavor to provide content on the channel that is not only entertaining but also current and topical. 9XM?s viewers have always appreciated the innovative programming, be it the Bakwaas Band Kar specials, the Bheegi Billi brand integrations or the series on 9XM Investigates. 9XM has always recognized the power of music and is the only channel in the country to have gone ahead and created its own rendition of the song that?s taken the world by storm! Keep watching the Channel for many more such innovations."

Kolaveri Di from the upcoming Tamil film ?3? is written and sung by superstar Dhanush and is composed by music director Anirudh Ravichander. The song instantly became viral upon its official release by Sony Music India, garnering massive hits on YouTube. Within a few weeks, YouTube honored the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time.

Mr. Sanujeet Bhujabal, Marketing Director, Sony Music India said, "Kolaveri Di has become an anthem where in people across the globe are humming the song and creating their own versions. We are happy to be associated with 9XM where in the song and its concept will be featured in a new creative format and I am sure people will enjoy this too."

In the recent past 9XM had teamed up with Sony Music for music integration between FIFA World Cup 2010?s official anthem -?WAKA WAKA (This Time for Africa)? and 9XM?s football anthem featuring the animated characters. This initiative received a stupendous response from Viewers making it an instant hit on the Channel.

Stay tuned to 9XM to watch the very innovative version of Kolaveri Di featuring Bheegi Billi. You can also watch the song on www.9xm.in and download the full length video and audio of the song or the wallpaper through mobile phones. You can also set the song as your caller tune and ringtone [sms ?Billi? to 56060].

MUMBAI: For the first time ever, 9XM?s most popular and iconic animated characters - Bade, Chote and Bheegi Billi will come out of TV screens to meet their fans at the Comic Con Express Mumbai. An event dedicated to the preservation and promotion of the comic and graphic art medium, the Comic Con Express Mumbai will be held on 22nd & 23rd October 2011 at the World Trade Centre, Cuffe Parade. 9XM is the Music Partner for Comic Con Express Mumbai.

Commenting on the initiative, Mr. Amar Tidke, Head of Programming - 9XM, said, "For the first time since we launched 9XM, our fans will get to meet with our iconic characters Bade, Chote and Bheegi Billi - live & in person! These characters with their unique style of humor have made 9XM popular amongst all the target groups. Comic Con Express Mumbai is an apt platform for our animated characters. 9XM fans will definitely cherish their meeting with Bade, Chote and Bheegi Billi. In the near future, we also plan to take these characters to other key metros across India for similar interactions in true 9XM style."

Bade-Chote and Bheegi Billi with their rib-tickling animated shows on 9XM have received an overwhelming response from viewers across the length and breadth of India. Bade-Chote are like a combination of sock and shoe, inseparable and together they host the most popular show on 9XM called Bakwaas Band Kar. Bheegi Billi -- who fancies himself as a rocker, is like most youth of today. He connects with the youth by singing acoustic ballads about his insurmountable, life-crippling problems like the lack of pocket money and girlfriends, and about not being the best sportsman or scholar of the school, or not being the most popular guy too! Bheegi Billi croons his sob stories in the most entertaining manner, making him very popular with the youth.

At the event, 9XM fans will also get an opportunity to win some super cool goodies by answering simple questions about Bade-Chote, besides posing for pictures with the 9XM characters.

So head to Comic Con Express Mumbai to meet and interact live with Bade, Chote and Bheegi Billi.