NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is conte

MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to l

MUMBAI: Conceived and curated by the Advertising Agencies Association of India (AAAI) and The Advertising Club, the a

On a recent road trip to Ladakh with friends we stopped at a nondescript roadside ‘dhaba’ (makeshift eatery) near th

MUMBAI: In India, a general tendency is to shoot the messenger instead of going to the root of a problem and then fin

MUMBAI: The Finance Act of India 1994 (defines ‘advertising’ as the sale of space or time services, and any such fac