Zoom increases ad rates by 30%
MUMBAI: After ET Now and Times Now, its Times Television Network’s Bollywood and Lifestyle channel Zoom that is uppin
MUMBAI: English News Channel Times Now will air ?The Foodie Awards 2013? on 9 February at 6 pm.
Kent RO is the presenting sponsor of the event.
The show will repeat telecast on 10 February at 2 pm and 10 pm.
The third edition of ?Kent RO presents The Foodie Awards?, held on 2 February, honoured the best amongst those food establishments that the jury had hand-picked by travelling across the length and breadth of the country. The jury visited over 30 food establishments for a detailed culinary experience choosing winners under 12 award categories.
Joining Kunal Vijayakar in the jury panel were three renowned food connoisseurs -- Rashmi Uday Singh, Kripal Amanna and Priya Paul.
ET now, Times now and Zoom CEO Avinash Kaul said, "Times Now has just completed its seventh anniversary and Foodie has been an integral part of the channel for all these years. The Foodie Awards have been an appetising extension to the show and in its third edition this year has raised the bar to recognise and honour the best cuisine destinations across the length and breadth of this country."
The show was hosted by Kunal Vijayakar and Tisca Chopra.
MUMBAI: Zoom is going to air a reality talent-hunt series based on hairstyling titled ?A Cut Above? in February.
TRESemm?, makers of a wide range of hair care products, has come on board as the presenting sponsor of the show.
The series aims to give budding stylists a chance to prove that they are a cut above the rest in the world of hairstyling.
Celebrity hairstylists Aalim Hakim, Rod Anker and Natasha Naegamvala will lead the hunt for the ?most talented? young fingers across the country, mentoring and judging the shortlisted contestants to finally select a winner who is a cut above.
HUL GM Srinandan Sundaram said, ?TRESemm? believes in the intrinsic consumer aspiration to have salon like hair every day. TRESemm? is dedicated towards addressing this consumer need and brings professional salon like transformation for women at home, everyday. In keeping with this simple truth, we are proud to be associated with this show, a unique platform for budding hairstylists, which encourages savvy style seeking women to look and feel fabulous.?
ET Now, Times Now and Zoom CEO Avinash Kaul said, ?Zoom has always engaged its audience with innovative content that captures the aspirations and desires of the youth. A Cut Above is a unique platform that will showcase budding hairstylists and give them a gateway into the world of glamour and style that their mentors like Aalim, Natasha and Rod are already a part of. Their journey and struggle as depicted on the show will at once be interesting and inspiring for Zoom?s young audience.?
Contestants for the show stand a chance to get shortlisted for the show on the basis of their technical skills, knowledge and creativity.
?A Cut Above? will be supported by a marketing approach through print, online, on-air and will further reach out to its target audience by promotions across various salons.
To create buzz at the local level in the key cities, Zoom has tied up with Radio City as radio partner. To engage the ?stylish? and ?upbeat? TG, Zoom has partnered with ELLE as the magazine partner and Zovi as the online partner. The channel has also got on board brands like Lux Body Wash, Pepe Jeans London, Vega Beauty Accessories, Aircel and Javed Habib.
The winner will get a chance to be the official hair stylist for a TRESemme fashion event.
MUMBAI: Times Television Network?s Bollywood channel Zoom has launched a social TV show zoOmit which integrates television viewing and social media interaction.
The one hour weekend interactive show will air requests and dedications received on the zoOm FB app along with the requestors? name, Facebook profile picture and dedicated message.
The show is an extension to the recently launched Facebook app (apps.facebook.com/gozoomit). It will be telecast at 6 pm every Saturday and Sunday starting 8 December.
The show will be hosted by a social jockey who will share the interesting dedications, set topics and themes for upcoming episodes, chat live via twitter and showcase interesting content and trends from social media sites.
Zoom CEO Avinash Kaul said, ?zoOm is one of the top youth channels in the country. We have taken an initiative to integrate the two platforms that the youth use the most for entertainment ? Bollywood and Social Media. We aim to create more and more synergies between the 2 mediums and this show is a step in that direction.?
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