MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix.

MUMBAI: OTT consumption has been on a steep upward curve in India for the last three years.

MUMBAI: This unprecedented crisis called COVID-19 has turned out to be a blessing in disguise for OTT platforms.

MUMBAI: It’s been raining premium originals on streaming services such as ZEE5, Hotstar, Netflix, Hoichoi, Arre, ALTB

MUMBAI: As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting a

MUMBAI: Digital media is set to overtake filmed entertainment in India this year in terms of revenue.