Major reshuffle in Colors' programming; 'Shakti' replaces 'Balika Vadhu' at 8pm
MUMBAI: One of the longest running shows on Colors - Balika Vadhu has been shifted to a new slot as the channel is ke
Colors experiments with seasonal format of fiction show
indiantelevision.com Team
MUMBAI: With curtains set to come down on the season 6 of Bigg Boss, Hindi general entertainment channel (GEC) Colors is replacing the big-ticket reality show with two new fiction shows. This includes introducing second season of a fiction, a first for the channel.
In order to bolster its prime-time line-up, Colors will air Sanskaar ? Dharohar Apnon Ki and season 2 of Na Bole Tum Na Maine Kuch Kaha from 14 January.
Sanskaar, which highlights keeping family first, will air from Monday to Friday at 9 pm while Na Bole Tum Na Maine Kuch Kaha will be televised at 9.30 pm.
Colors Weekday Programming Head Prashant Bhatt said this is the first time the season?s format is being introduced and if successful the channel might try hands with other properties.
?For the first time in a week, we have extended our prime-time viewing from five days a week to six days a week. So this is the first new thing that we have done in 2013 and the second new thing we are doing is format,? says Bhatt.
The broadcaster had recently extended its prime-time programming to six days a week by extending its top-rated shows like Sasural Simar Ka, Balika Vadhu and Madhubala to Saturday.
?If people have loved the show from Monday to Friday, the idea is to extend the entertainment by one more day. Then at least they know what to do on a Saturday evening also,? he asserts.
According to Bhatt, Indian soaps have the key ingredients for a successful season?s format as there is loyalty for characters and stickiness. ?So we felt ?why not do seasons here since we have both the things,? he avers.
And the key to building stickiness is to take up story ideas based on real life experiences. ?It basically is to observe things around you, people around you and situations around you and then you put them in your shows because that makes your shows more relatable. The connectivity increases day by day, so that?s how we maintain stickiness,? he explains.
These are baby steps for the four year old channel, admits Bhatt. ?From programming point of view, we are taking baby steps as far as making changes is concerned.?
