MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring

MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm.

MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT,

NEW DELHI: Who is afraid of the yardstick, and an authentic one?

MUMBAI: The TV audience measurement service BARC India has announced an online certification BARC India Media workst

MUMBAI: According to week 26 of BARC India, 6 Mega Cities : NCCS AB : 4+ Individuals rating, Zee Café sustained its t