• 'Chill,' says DDB Mudra to Pan Bahar-Pierce Brosnan 'bond'

    MUMBAI: There are some things you can hate, or you can love, but you cannot ignore.

  • Adform appoints Zirca Digital as exclusive India partner

    MUMBAI: Adform, the independent and open full stack ad-tech platform serving media agencies, trading desks, advertise

  • Patanjali continues TV ad blitz in Feb 2016; spends Rs 20 crore

    MUMBAI: It's got ambition: turn Indian prime minister Narendra Modi's dream of 'make in India' a reality.

  • Facebook launches new analytics tool

    Submitted by ITV Production on Oct 03, 2011
    indiantelevision.com Team

    MUMBAI: Facebook has introduced new analytics tool for marketers including a new metric to track conversations surrounding a brand or business.

    The company has also launched a new expanded ad format.

    The ???People Talking About This??? will show on brand pages below Likes and count the number of people who have participated by Liking, leaving a Wall post, commenting, photo-tagging or answering a question posted to a Facebook page.

    The company’s announcement said, "This will help marketers and Page owners understand how to make their content more engaging and shareable, which increases the reach of their messages on Facebook. It will also help users get a sense for what Pages are relevant, engaging and interesting to them when discovering and connecting to Pages on Facebook."
    The updated Insights dashboard for marketers will also show the number of friends of fans of a page, and a page?s weekly total reach -- and the changes as compared to the prior week.

     The social networking site has also started a page, Insights API, for the analytics developer community.
    Besides, Facebook added a new premium ad unit combining page posts with any related social activities undertaken by friends.

    According to Facebook, social context makes advertising more effective -- leading to a 68 per cent rise in people recalling an ad. Moreover, people are twice as likely to recall the ad and four times as likely to spend.

    Image
    Facebook
  • Disney, Star ink deal; to launch two channels 17 December

    MUMBAI: The Little Big Mouse is finally ready to make its entry into Indian television space.

  • CNN International may extend its brand name in the Indian market

    NEW DELHI: CNN International, part of the Time Warner group, today said that the news channel is open to extending it

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