MUMBAI: Big CBS Spark Punjabi, the regional general entertainment channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region, is launching a new reality VJ hunt titled ?Mutiyar Punjab Di?.

The winner of the show will ?walk the talk? by hosting her own show on Big CBS Spark Punjabi.

The show which is scheduled to launch during the festive quarter will reach a very plum audience base, making it an extremely appropriate platform for marketers to ride on, the channel said.

The reality show will spread across the six key markets of the Northern region - Chandigarh, Patiala, Jalandhar, Ludhiana, Amritsar and Jammu. The 24 episode-series will last six weeks. It has a matrix with comprises of several activities and interactive games which the contestants will have to go through, and on the basis of the results of the various levels, participants will be shortlisted.

Each city will see its top three contestants, who will then move on to the grand finale to compete for the title of ?Mutiyar Punjab Di?, which will be judged by panel consisting of celebrities and "big-wigs" of social organisations and the business world.