Mumbai: Homegrown OTT platform Ullu has appointed Nivedita Basu as the head of content strategy and business alliance

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders re

KOLKATA: It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language,

KOLKATA: Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” o

MUMBAI: Capturing viewers’ interest with shows on issues of contemporary, local significance like surgical strikes, n

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience.