NEW DELHI : Hindi movie channel Max has launched an half-hour original format content, ‘Dirty Khabar‘.

Earlier, the channel had aired ‘Extraaa Shots Challenge‘, a quiz show with Divya Dutta as the host that used to air every week on Sundays for half-an-hour.

‘Dirty Khabar ? parde ka pichhwada‘ is a quirky look at Bollywood that aims at bringing news about filmdom in a light and humorous manner.

Produced by Optimystix, the weekly show airs every Saturday at 8 pm. It is presented by Relispray and powered by Crystal in association with Fogg Body Spray.

The show, set in a form of a newsroom studio, is hosted by the RJ Mantra and Karishma Tanna.

Stressing that it is a light-hearted take on Bollywood, Max senior EVP and business head Neeraj Vyas said, "Dirty Khabar is a step to create something innovative keeping in mind the Bollywood perspective. The show intends to tap and unearth the humor quotient and increase the appetite for good entertainment across all age groups. The talented pool of actors and comedians are worth watching, and we are sure they will have our audience in splits."

Dirty Khabar intends to tap and unearth the humour quotient and increase the appetite for good entertainment across all age groups.

Optimystix creative director Nikul Desai said that the show will initially be telecast in 26 episodes but this may be increased later. He also said that if the show popularises, it would be aired twice a week - on Saturdays and Sundays.

The mimicry artistes on the show include VIP, Kapil, Raja, Priya Raina, Vikalp, Mubin, Howard Rosemeyer, Jaswant ­­­­­and Sudesh Lahiri.

The half-hour show will have a series of Bollywood topics covered in a burlesque manner. Right from giving the latest B-Town gossip with a tangy twist, to providing the ‘andar ki khabar‘ in paparazzi style, to hilarious gags, Dirty Khabar is aimed at guaranteeing frenzy of laughter.

The show will have a parody of segments opening with the news bulletin headlines shared by host Mantra and Tanna in a "fast-paced goofy" manner, followed by a quirky interview and Q&A section where Mantra would be doing a spoofy interview with a topical B-town celebrity, enacted by the comedians. Another segment is the ‘end ke baad‘, an imaginative cooked up story of what could have happened after the ‘m‘ credits of the movie have rolled out.

MUMBAI: Max is gearing up to launch a new quiz show based on the movie trivia.

Starting 18 September, the channel will air Extraa Shot Challenge ? a half hour movie quiz show ? every Sunday at 8.30 pm. Divya Dutta will host the show.

The channel has already roped in Lux as the title sponsor and Kohinoor basmati Rice as the presenting sponsor for the show.

Max EVP and business head Neeraj Vyas said, ?The idea of this show came after a research study conducted with Ormax Media on our brand perception. The two clear differentiators for Max were that we do new and innovative things on the channel and Extraa Shots. So we decided to extend the format to a quiz based show. And we were clear that we do not want a KBC kind of show, but something which also gels with the core ideology of ?deewana bana de?. So this quiz show is for movie buffs.?

The show will have three rounds and three contestants. After the first rapid fire round, one contestant will be eliminated while two will go to next round, which will be celebrity round. In the third and final round, the contestants will have to answer as many questions as they can in 90 seconds. The winner will get a cash prize of Rs 100,000 per episode.
Film director Ashu Trikha is producing the show for the channel.