MUMBAI: TV18 and Viacom18?s venture, IndiaCast, has launched the international version of MTV India in the Middle East and North Africa (MENA) region. With this launch, MTV India?s international distribution footprint now spans 31 countries.

MTV India will be available on Pehla branded packs across DTH, Cable, IPTV and SMATV in Bahrain, Cyprus, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Egypt, Libya, Morocco, Algeria, Tunisia, Sudan and Mauritiana. MTV India will also be launching on other platforms shortly.

Featuring music and youth reality content from India in Hindi, MTV India will complement Viacom International Media Networks? (VIMN) existing MTV channel, which services the Middle East and North Africa region with Arabic and international music and entertainment content.

This is IndiaCast?s second channel in the region after Hindi GEC COLORS was launched in September 2010. The company?s team in Dubai, which currently distributes and handles advertising sales for COLORS, will be managing the distribution and sales for MTV India as well in the region.

This launch expands the offering for advertisers in the region, allowing them to reach both family and youth audiences.

IndiaCast COO Gaurav Gandhi said, "Indians are passionate about their music and Hindi Music in particular has a huge following both in India and overseas. The launch of MTV India in the Middle East & North Africa region, will give an opportunity for the South Asian and other audiences to connect with the Indian music and reality programming that they love most. MTV India is our second brand in the region and we intend to grow our presence here with more offerings from our extensive news and regional channel portfolio in the near future."

MTV India business head Aditya Swamy said, "MTV India has constantly engaged and entertained young India and now the opportunity to do so with young people in the other countries is very exciting. While we will leverage our cult franchises such as Roadies, Unplugged and Rush in these markets, we will also look at some region specific initiatives which will resonate with the local audience."

MUMBAI: Reliance Broadcast Network Limited (RBNL) expects to achieve break-even from its television business on an operating basis for the fourth quarter of this fiscal.

The company?s confidence stems from narrowing operating loss led by a sharp reduction in carriage costs.

?Barring unforeseen circumstances, the company expects to exit the current financial year with TV business achieving break-even at an operating level,? the company said.

RBNL?s operating loss from television business in the first quarter ended 30 June 2012 was down nearly 55 per cent to Rs 116.93 million from Rs 258.79 million a year earlier.

The company said the reduction in operating loss was largely on account of a 70 per cent cut in carriage costs, but did not specify how much it spent in the quarter on account of the money paid to multi-system cable operators (MSOs) and direct-to-home (DTH) companies for carrying their television channels.

Revenue from the television business in the first quarter was Rs 66.34 million. It is against Rs 18.14 million in the first quarter of last year, which were initial days for RBNL?s television business. In the fourth quarter of last year, RBNL?s television business revenue Rs 103.36 million.

RBNL operates five channels ? three English language entertainment channels Prime, Love and Spark, a Punjabi language channel Spark Punjabi, all the four under its joint venture Big CBS Networks, and Big Magic, a regional general entertainment channel for the Hindi heartland. RBNL has a 50:50 joint venture with media conglomerate CBS.

The television financial results, thus, reflect the 50 per cent of the JV company Big CBS.

The operating break even will confine to the current television businesses of RBNL, a company official said The forecast does not include RBNL?s joint venture with RTL. The company plans to launch a channel called Thrill through the RTL JV this fiscal.

RBNL?s consolidated revenue in the first quarter was Rs 557.45 million, down 25 per cent per cent from Rs 751.72 million a year earlier. The revenue contraction was on account of a fall in revenue of radio and television production businesses.

RBNL?s revenue from the radio business fell 19 per cent to Rs 396.38 million from Rs 494.46 million a year earlier. Its revenue from production business at Rs 52.79 million in the first quarter was down 68 per cent from Rs 166.34 million a year earlier.

The radio business of RBNL actually slipped into a loss in the first quarter of 2012-13 with an operating loss of Rs 10.14 million against operating profit of Rs 74 million a year earlier. In the fourth quarter ended 31 March 2012, the operating profit from radio business was Rs 91.78 million. The company operates Big 92.7 radio station.

RBNL has, however, managed to narrow its consolidated net loss to Rs 287.04 million from Rs 291.34 million a year earlier. Its consolidated income from operations plunged 29 per cent to Rs 526.64 million in the first quarter from Rs 745.30 million a year earlier, but what helped the company narrow its loss was nearly halving of direct operational expenses (down 48 per cent) to Rs 268.96 million from Rs 521.12 milion a year earlier.

RBNL CEO Tarun Katial said, ?RBNL had a satisfactory quarter in the given environment, backed by product innovation and optimal cost management. Our key businesses of radio and television stand to benefit significantly from imminent industry reforms of Phase III and digitisation, respectively."