MUMBAI: In order to treat its viewers with the Ganpati-dedicated content, India TV is introducing a time-slot that will have stories related to one of the most prominent festivals of Maharashtra.

Starting 19 September, the dedicated time slot will run through the Ganpati festival till 29 September.

From the decorated Pandals of Mumbai to the historical temples and holy abode of lord Ganesha in other cities of Maharashtra to the Ganesha at various celebrity homes, the travelogue will be a complete package.

The initiative is being promoted heavily not only on the channel but also through outdoor and radio in various cities and towns of Maharashtra. Including Mumbai, the campaign will cover 12 cities across Maharashtra.

In the creative execution, the map outline of Maharashtra has been used as lord Ganesha?s caricature, the "Mangalmurti Maharashtra". Beyond the channel the same will be seen and heard across OOH platforms and radio in the key cities of Maharashtra.

India TV MD and CEO Ritu Dhawan said, "We thought of celebrating Ganpati in the true Maharashtrian spirit & want the entire country to witness the same. Becoming part of the celebrations is just a small gesture towards the people of this great state who have also made us the leading channel in the region. We hope that we are able to meet the viewer expectations."