Mumbai: To capture the attention of Gen Z, Sugar Cosmetics collaborated with BC Web Wise to release a new TV commerci

Mumbai: TVS Raider has launched a bold campaign titled ‘Call of the Wicked’, inviting riders to unleash their inner ‘

Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks fr

Mumbai: With a population of 377 million, Gen Z is now the largest generation ever to live in India.

Mumbai: Meesho, earlier this year, launched its #trendz campaign with a keen eye on the dynamic preferences of Gen Z.

Mumbai: Amidst the spread of misinformation in a digital age, The 23 Watts, a new age communication consulting firm,