MUMBAI: Yahoo unveiled a faster, customisable news feed as the struggling internet giant continues to fight to attract younger followers and critical ad dollars away from Google, Facebook and Twitter.

The revamped Yahoo News follows February?s overhaul of Yahoo?s home page and subsequent changes to Yahoo Sports, which are now designed to provide a uniform feel across PCs, iPhones, iPads and will soon be seen on Android phones and tablets, said Yahoo News product management lead Chris Motes.

"The new Yahoo News is clean and simple and offers a more beautiful design that is new and fresh, but also familiar," Motes told this newspaper Thursday.

Yahoo viewers now will receive an "endless stream" of news stories that they can customize by telling Yahoo whether they want more -- or fewer -- of the kinds of stories they?re seeing. And they?ll get their Yahoo News "much quicker," Motes said. He could not immediately quantify how much faster, but said "it?s significant."

Yahoo revamped its home page, "user interactions" have increased 25 percent, the company said at its last shareholder meeting. Martin Pyykkonen, Internet analyst for Wedge Partners, likes the changes he?s seeing at Yahoo.

"If you?re feeling the news is more targeted to you, you?ll stay there longer, and before you know it, you?ve gone through 15 page views and that makes it easier for them (Yahoo) to monetize it, instead of Google getting the page views," Pyykkonen said. "It?s not a game-changer and it?s not supposed to be. It?s more going with the sign of the times."

Pyykkonen described Yahoo?s endless news feed as "sort of Twitterish," which is exactly the target audience that Yahoo wants and needs.

While not a game-changer by itself, the overhauled Yahoo News is another piece of an overall strategy to revamp the Yahoo brand, attract younger readers and more ad dollars to prop up Yahoo?s fortunes.

NEW DELHI: Google has announced that it will be removing any and all Blogger websites that contains adverts linking to adult sites.

In an email to Blogger users, Google warned them that if the external adverts linking to adult hosting sites were not removed by end of the month, their sites would be removed from the Google servers.

According to the current Content Policy of Google, users can publish adult images and videos containing nudity and sexual activity if the site has been listed as such. However Google does not allow making money from adult content with adverts or links pointing towards commercial porn sites.

The email has informed of a policy update on June 30 that will prohibit use of monetization of all adult content.

This follows a meeting called by the British Government between ministers and representatives of major internet companies including Google, BT and Yahoo!

It had been decided at the meeting that analysts would be recruited to unearth and delete illegal pictures instead of waiting for complaints to be made to police.

At present, the Internet Watch Foundation (IWF) acts as a response team monitoring the internet for unlawful activities and acting only on complaints. The IWF will be given additional one million pounds sterling from the industry in order to enable it to take a fresh proactive approach to find child pornography and block online child abuse images in an attempt to reverse the spread of sites used by pedophile groups.