GUEST COLUMN: One-third of digital ads going unseen; what can brands do?
Mumbai: When you look at the evolution of digital advertising, it makes sense that viewability has continued to be a
NEW DELHI: Arvind Kumar is moving out of the Information and broadcasting Ministry.
Presently Joint Secretary (Broadcasting) in the I&B Ministry, Kumar is to take over as the Chief Vigilance Officer in the National Buildings Construction Corporation from 1 October.
Arvind Kumar, an Indian Administrative Service officer from Uttar Pradesh from the 1988 batch, had been elevated from the post of Director in August last year. He succeeded the slot vacated by Zohra Chatterji.
Kumar completed his five-year term with the Central Government in May but his term had been extended in view of some incomplete projects of the Ministry relating to broadcasting.
Under IAS rules, an officer can serve for five years at the Centre and should then either be sent back to his home cadre or posted in a designation technically not termed as deputation.
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