MUMBAI:  Week 19 Broadcast Audience Research Council (BARC) All India data saw the pendulum shift back as the IPL sea

MUMBAI: Indian Premier League as an IP has proved itself beneficial for brands time and again.

MUMBAI: Come a new Indian Premiere League season and every sponsor and brand associate is ready to go all guns blazin

MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Me

NEW DELHI: This year’s Indian Premier League proved to be an expose of the kind of rot that has set into what was onc

MUMBAI: Indian Premier League franchise Mumbai Indians and gaming and experience centre `Smaaash` have launched a co-