MUMBAI: Breathtaking performances, rib-tinkling humour, loads of glitz and glamour and your favourite television stars. Find it all at the starry night that is the 12th annual Indian Telly awards, organised by indiantelevision.com.

indiantelevision.com?s The 12th Indian Telly Awards is all set to entertain one and all and celebrate the best of the Indian television industry only on Colors on Saturday 25 May 9.00 pm onwards. One of the most awaited events for those involved in any way in the world of Indian television, the awards promise three things to all its excited viewers- entertainment, entertainment and more entertainment.

"indiantelevision.com?s Telly Awards is the most prestigious property for the Indian television and broadcasting fraternity. Both Colors and indiantelevision.com have planned a wonderful show for our viewers.We are looking forward to the telecast tomorrow," says Colors CEO Raj Nayak.

Adds Indiantelevision.com and The Indian Telly Awards founder & CEO Anil Wanvari: "Winning an Indian Telly Award is extremely prestigious moment for actors, producers, technicians, and anyone else associated with TV. While we recognise excellence, we also work on putting in more than a high dose of entertainment to keep audiences at home wanting more. The 12th edition of the show is planned as a mega-spectacular with a never before seen set designed by Oomung Kumar. We designed the show to be full of fun and puns for the audiences and lots of entertainment."

Be prepared for your television screens to come alive with spectacular performances by the most celebrated talents of the Indian television industry. The very dashing television poster ?boys? Ronit Roy and Ram Kapoor will leave the viewers in splits with their quick wit and incredible stage presence as they co-host the evening with panache and bromance. Helping them keep the awards lively as co-hosts are the witty and popular Jay Bhanushali and the child like Rashmi Desai and telly land?s Chautala Kavita Kaushik.

The sexiest yummy mummies of telly world Barkha Bisht, Shweta Tiwari and Urvashi Dholakia will sizzle the screens on the item songs like Fevicol Se, Halkat Jawani, among other songs.

The lovely act by the most romantic off-screen TV couple Aamir Ali and Sanjeeda Sheikh will make one fall in love with love. Watch Jay Soni romance his on-screen partner Shamin Mannan. Watch television?s leading leadies - Sanaya Irani, Suhasi Dhami, Mahi Vij and Simran Kaur - performing in an eyecatching and rivetting prop-heavy act denoting the moods of a woman - right from passion, to envy and sorrow.

What more? Viewers can ogle at television?s hottest hunks - Gurmeet Chaudhary, Manish Raisinghani, Mrunal Jain and Gaurav Chopra - take off their shirts and even their trousers on a foottapping medley of the year?s greatest Bollywood masala hits. Their terrific bare-chested performance is sure to take the breath of female fans away.
The highlight of the evening was the very thoughtful ?family relations? act which saw beautiful and engaging performances by actors who are family in real life with segments of bhabi-nanand (Tanaz Irani and Delnaz) , real life maa- betiyan (Savita Joshi, Ketki Dave and Purbi Joshi), real life bhai-bhai (Rohit Roy and Ronit Roy), real life bhai-bahen (Krushna Abhishek-Aarti Singh) and real life shriman shrimati (Apurva Agnihotri and Shilpa Saklani)

indiantelevision.com?s The Indian Telly Awards are one of the oldest and most respectable television honours in the industry and have been successfully lauding excellence in the Indian television and broadcasting industry since the past 12 years. Its popularity is only soaring year after year.

"The response for the 12th Indian Telly Awards has been great," says Nayak. "While Dabur Glucose D has come on as the title sponsor, Brooke Bond Taj Mahal Tea has taken the powered by status. The associate sponsors include: Aircel, Vasan Eye Care Hospitals, Margo, Pudin Hara, Layer?s Deo, Ponds white beauty and Nycil Gulabjal. It?s great to have them on board, a property we are very pleased to be associated with, as it recognises the very best in our TV industry."

The show also has some poignant moments like TV?s hottest personality Karan Singh Grover slow dancing with his wife the ever so popular Jennifer Winget.

The winners that took the coveted and prestigious Indian Telly Award trophy home were cock-a-hoop Vivian Dsena and Drashti Dhami were declared the most popular television on-screen jodi as RK and Madhu from popular Colors show Madhubala-Ek Ishq Ek Junoon. Star Plus?s TRP garnering Diya Aur Bati emerged as a hearty winner by bagging the awards for the most popular daily show fiction as well as the popular actress and popular actor in a lead role for Deepika Signh as Sandhya and Anas Rashid as Sooraj. The award for popular actor in a lead role was also bagged by Kunal Karan Kapoor for Mohan Bhtanagar in Colors?s Na Bole Tum Na Maine Kuch Kaha- 2. Hot hunk Mohit Raina bagged the jury award for best actor while Manish Paul walked away with the best anchor trophy.

All in all, the Indian Telly Awards was a spectacular evening to remember with fabulous performances, surprising acts and the shinning television industry at its glamorous and entertaining best. Tune into Colors tomorrow (25 May) at 9.00 pm to catch all the action. Catch the repeat on Sunday if you are a diehard fan at 6.00 pm.

MUMBAI: In order to give a twist to the travel and lifestyle segment, Fox Traveller is launching the ?Un? campaign on 4 March.

The campaign will include shows as well as marketing that will lay stress on the fact that travel is best when it is unplanned and when one follows one?s heart rather than a map. The look and feel of the channel will also be refreshed.

Speaking to Indiantelevision.com, Fox International Channels VP marketing Debarpita Banerjee said that the campaign will add a new dimension to the channel?s tagline which is ?This Journey is Fun?.

?The campaign looks to build on the quality of impulse that exists when one decides to travel. The Un campaign is all about bringing out the joys of unconventional travelling. It will be reflected in the look and feel of the channel as well as in our content. The Un campaign will see the channel sport a new packaging from graphics to music,? she says.

On the content side, the channel is focussing a lot more on the 10 pm band with local and international content and celebrities.

Leading the way on the 10 pm band will be the second season of ?Life Mein Ek Baar? which kicks off on 18 March. Barbara Mori and her friends Yana Gupta, Archana Vijay, Diandra Soares and Kirat Bhattal will go out to explore the wilderness of South Africa. They take a South African adventure in exchange for their frantic city life. The girls engage in a host of activities ranging from adrenaline pumping sky diving lessons to shark diving; flying in a Gyrocoptor to attending tattoo conventions; surfing to an emotional tour of Nelson Mandela?s prison island. The show will air every Monday and Tuesday.?

The aim going forward will be to find shows that are relatable and aspirational to viewers. ?This is especially important as with the second phase of Das our reach will grow beyond the metros. We will be more accessible in the smaller towns,? said Banerjee.

Apart from using its own network to market the campaign, the broadcaster is also using social media. ?We will also launch a co- branded consumer contest with Yatra.com - ?Where will you signature take you?? On our Facebook page, participants stand a chance to travel around the world where their signature takes them. The initiative celebrates the UNplan experience and the joys of unconventional travelling. Consumers can submit their signature on the Facebook pages of Fox Traveller and Yatra.com," said Banerjee.

The signature will then be superimposed on the world map and the consumers will be asked to invite co-travellers for their trip. The top 100 winners will be sharing their ?happy traveler story?, which will be put up for voting. The top three most voted stories will be the winners. The selected winners will get the opportunity to go where their signature takes them.