MUMBAI: The viewership for the first 46 matches (44 matches excluding two abandoned matches) of the Indian Premier Le

MUMBAI: The viewership of the Indian Premier League has stabilised after going through a ‘level shift‘ or sudden drop

MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationw

MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership.

MUMBAI: The fifth season of the Indian Premier League is settling down to lower ratings than its previous edition, ma

MUMBAI: United Breweries-owned Kingfisher has become the ‘Good Times‘ partner of six IPL teams - Delhi Daredevils, Mu