MUMBAI: With the exception of Australia and New Zealand, the fifth season of the Indian Premier League will be telecast in all the major markets with sizeable following.

Neo Cricket will air the the tournament in US on with Echostar.

The tournament will be telecast on ITV 4 in UK, Rogers in Canada, Setanta in Ireland, Super Sport in South Africa & sub-Saharan territories. In Carribean, the tournament is available on Sports Max.

As already reported by Indiantelevision.com, in Pakistan the tournament will be broadcast on Geo TV, while Carlton Sports will air it in Sri Lanka.

Pehla Platform, a pay television operator in Mena region, will telecast the tournament in Middle East. In Hong Kong and Singapore, the telecast rights are held by PCCW and Star Hub.

The IPL is also availaible on other popular platforms like Internet and mobile.

In India, the tournament is being streamed live on Indiatimes.com and Indiatimes channel on YouTube with a five-minute delay.

Willow.TV is carrying the live feed of the tournament in USA and Canada.

On mobile, Apalya Technologies, leading mobile TV service provider, will provide exclusive, mobile, video streaming for all the matches of the IPL.This will be the fourth consecutive year the company will be streaming the IPL.

Apalya has tied up with all the leading telecom partners in India to enable the IPL Mobile stream on the existing mobile TV service. To avail this, subscribers can SMS TV to 58888.

avaniTV has tied up with Indiatimes for the telecast of IPL on the car.

MUMBAI: English movie channels are once again gunning for the 11 pm slot during the Indian Premier league (IPL), targeting men and youth with action and horror titles as they expect a spillover from IPL audiences to the genre.

The lineup this year will see bigger titles and higher marketing spends across the English movie channels at the late hour band, as viewership for the 9 pm slot gets impacted with the Indian Premier League (IPL) matches. The window gets open at 11 pm when the IPL matches end.

Pix, the channel which made remarkable progress last year after it had access to the library of parent company Sony Pictures Entertainment, is upping the ante this year.

Says Pix business head Sunder Aaron, "We are doubling our marketing budget for Pix Premier League. The good news for us is that ratings during 11 pm have not fallen. The titles we are showing this year are bigger."

Pix will air movies like ?Salt?, ?Hannibal? and ?Resident Evil?. The channel from the Multi Screen Media (MSM) stable is also doing cross-promotional schemes with Max.

"Since IPL matches are going to be on our sister channel Max, we can do a lot more in terms of marketing compared to competition. We are giving our viewers the chance to win DLF IPL match tickets daily. Viewers watching our film every night can answer a question asked during it and stand a chance to win tickets to the next IPL match," says Aaron.

Star Movies will have ?Superstar League Adventures? that will showcase blockbusters every night at 11 pm after an IPL match. The initiative will telecast films of stars like Will Smith, Johnny Depp, Nicholas Cage and Harrison Ford.

The broadcaster has also created a contest on its Facebook fan page. People have to answer two questions every day ? one based on the movie and another on cricket. Winners will be given goodies.

Movies Now, however, is staying away from a theme centring around cricket. It will air horror and suspense films like ?The Exorcist? to build a consumer connect.

Says Times Television Network CEO English channels Ajay Trigunayat, "We have come out with the ?Atmos-Fear? theme. Our aim is to build a consumer connect."

HBO will launch the fourth season of ?Hollywood Premiere League (HPL)on 16 April, showing films under this brand from 11:15 pm onwards every night. Building a momentum, the two-month long festival will offer blockbusters soon after the IPL matches get over.

HPL will showcase films like ?Clash Of The Titans?, ?Speedy Singhs?, ?No Strings Attached? and ?Jonah Hex?. Dove has come in as the title sponsor, Make my Trip as the presenting sponsor and Coke and Colgate as associate sponsors.

HPL will be promoted across various English TV channels. Outdoor campaigns and radio promotions will be carried out in Delhi, Mumbai and Bangalore. HBO will also use multi-faceted social media and digital medium to promote the property.

The initiative will also have interactivity, both on-air and online. On-air, HBO has introduced the six-week long watch-and-win HPL Master Blaster Contest, where the participants can win the latest iPad. The contest is being promoted on air and is integrated with the broadcaster?s social media community.

HPL was announced in the social media domain beginning of the month, highlighting the on-air promotions ahead of its fourth edition roll-out. Facebook users will be able to create their own HPL Dream-Team through an user integrated application.

Along the with Dream-Team application, fans can create their own cheerleaders to support the Dream ?Team. Additionally, the user has options to, ?brush up your cricket lingos? and ?tweet the name of your favourite movie?.

The on-air properties include ?HPL- Matches Of The Week? - a ready menu of the matches of the week for viewers and ?HPL Memories?- capturing the most memorable moments from HPL movies.

MUMBAI: English movie channel HBO will launch the fourth season of ?Hollywood Premiere League (HPL)on 16 April. The films will be aired 11:15 pm onwards every night.

The two-month long festival will offer blockbusters soon after the Indian Premier League (IPL) matches get over.

HPL will showcase films like ?Clash Of The Titans?, ?Speedy Singhs?, ?No Strings Attached? and ?Jonah Hex?. The initiative will also have interactivity both on-air and online. On-air, HBO has introduced the HPL Master Blaster Contest, a six-week long watch-and-win, where the participants have a chance at winning a cool latest Ipad. The contest is being promoted on air and is integrated with the broadcaster?s social media community.

In addition, the on-air properties include "HPL- Matches of the week"- a ready menu of the matches of the week for viewers and "HPL Memories" - capturing the most memorable moments from HPL movies.

Further, HBO?s social community which is heading to 750,000 users at present, is actively working on a deeper social media engagement. HPL was announced in the social media domain beginning of the month highlighting the on-air promotions ahead of its fourth edition roll-out. The Facebook users will be able to create their own HPL Dream-Team through a user integrated application.

Along the with Dream-Team application, fans can create their own cheerleaders to support the Dream ?Team. Additionally, the user has options to, ?brush up your cricket lingos? and ?tweet the name of your favourite movie.

HPL will see large scale promotions on various English TV channels, a well-placed outdoor campaign and radio promotions in Delhi, Mumbai and Bangalore in addition to multi-faceted social media and digital plan.

Dove is the title sponsor, Make my Trip as the presenting sponsor and Coke and Colgate the associate sponsors on HPL.