NEW DELHI:  Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales,

MUMBAI:  Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study.

MUMBAI: The COVID19 crisis has changed the average Indian’s life.

MUMBAI: Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platfor

MUMBAI: How are consumers going to behave in  2020? The economy is in a bind, consumer spending has been cautious.

MUMBAI: Many online-first and disruptor brands will be investing in offline modes of advertising, as they seek to “re