MUMBAI: Mark Zuckerberg?s journey from Harvard psychology and computer science student to being the founder of one of the most influential new businesses in the world, is the stuff of legend. Facebook has already acquired nearly 900 million users. Half of them log on to the site every day to communicate with family, friends, acquaintances, celebrities, businesses and brands. With exclusive interviews with Zuckerberg himself and access to Facebook?s offices in Silicon Valley and it?s most senior staff, Discovery Channel?s one-off programme MARK ZUCKERBERG: INSIDE FACEBOOK tells the story of Mark Zuckerberg?s extraordinary rise and the hottest tech phenomenon of our time.

Mark Zuckerberg: Inside Facebook premieres on Sunday, 17th June at 8 pm on Discovery Channel.

Zuckerberg has revolutionised the landscape of social media, entering unexplored realms and redefining communication, from posting news and photographs, to playing games and downloading other apps. Mark Zuckerberg: Inside Facebook showcases the inspirational story of Zuckerberg?s tremendous success as an internet entrepreneur and examines new challenges he face in combining his idealistic vision of a more open world with the business potential that Facebook now represents.

Facebook is said to be worth over $100 billion, but can its business model really justify the valuation? While the ad industry is buying into Facebook?s claims for the value of linking products with the recommendations of friends, some question the effectiveness of Facebook?s advertising model. Discovery Channel?s one hour exclusive talks about how Facebook can function as a giant market research database to target ads to specific groups of consumers, and examines the threats faced by the company in the form of other networking websites like Google. The programme also assesses the critical role that Zuckerberg himself plays in determining its prospects.

Zuckerberg started off as a psychology and computer science student and now is considered an inspiration and a role model by millions of youngsters the world over. The programme follows his journey from the Harvard University to the Silicon Valley made famous in the film The Social Network. And it relates how he acquired colossus in just a few short years.