MUMBAI: Dubai Studio City has signed a strategic partnership agreement with MBC Group for enhancing content creation for TV and film production in the Middle East and North Africa.

MBC group will start its new production facility at one of the prime sound studios at Dubai Studio City, which is designed based on international standards and world class qualities.

The new partnership will also strengthen the cooperation between the two, especially in the media content development and growth of cultural and creative industries in the region.

Tecom Business Parks CEO Dr Amina Al Rustamani said, "It is with no doubt that such a partnership with a leading media group that has a long track record of success in the content creation industry like ?MBC Group?, will inevitably serve the best of developing and enriching the TV and film content. This step will also help to enhance and boost the media environment so far created in Dubai.

"This strategic partnership will attract and develop local competencies and expertise from various specialties of the production process, which will enable Dubai to become the perfect destination that meets the needs the TV and film production industry in the Middle East."

MBC Group CEO Sam Barnett said, "MBC Group today strengthens its expertise in media content production, with its new production company ?O3 production? at Dubai Studio City, where the City is equipped with the latest facilities, technologies, and talents, that match the efficiency and capacity of the largest international production studios.

"This will contribute a lot to the development of local content, whether it is entertainment or education content, and promotes it towards a new dimension of success, especially with the Stargate global production technology of simulation visual multidimensional, that is considered one of the added values to the MBC."