MUMBAI: Prime Focus Technologies (PFT), the global Digital Content Specialist, has entered into a strategic alliance with South African ISP giant LaserNet. The agreement will see LaserNet bringing PFT.s CLEAR. unified content operations platform and supporting services to its substantial Media & Entertainment sector clientbase in the region.

This alliance reflects a synergy between PFT.s technological innovation and content operations expertise, and LaserNet.s established client relationships and network infrastructure. The merging of these complementary strengths will accelerate the already growing pace of digital transformation in the South African marketplace.

PFT.s CLEAR platform will allow content owners in South Africa to add new revenue streams, drive efficiencies, reduce cost and exploit content by enabling them to migrate to file-based workflows and capitalize effectively on new multi-platform opportunities.

With the dynamic combination of PFT?s technology and experience and LaserNet.s strong local foothold and infrastructure, the strategic alliance will result in new growth and development opportunities for the media and entertainment industry in South Africa.