Telefónica, Microsoft to deploy global video platform
MUMBAI: Telecom company Telefónica‘s subsidiary Telefonica Digital and Microsoft have announced a multi-year strategi
MUMBAI: Big CBS Networks is launching the latest season of ‘American Idol‘ on 15 October.
The eleventh season of the singing reality show will simulcast on three channels of the bouquet - Big CBS Prime, Love and Spark.
To be hosted by Ryan Seacrest, the show will air from Monday to Thursday at 9 pm across all three channels.
The panel of judges includes Steven Tyler, Jennifer Lopez and Randy Jackson.
The channel has partnered with brands like Reliance Mobile, Microsoft and Nivea for the property.
Big CBS Networks business head Anand Chakravarthy said, "This show, once again, is in keeping with our endeavor of offering the latest-freshest-hottest of global entertainment to India. American Idol the pioneer of all singing reality television shows, promises to generate excitement on television amongst the relevant audiences. We are happy to be offering audiences with exciting content while offering marketers the perfect platform to reach their audiences with maximum return."
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