• Telefónica, Microsoft to deploy global video platform

    MUMBAI: Telecom company Telefónica‘s subsidiary Telefonica Digital and Microsoft have announced a multi-year strategi

  • Grey Group to acquire majority stake in ArtM in China

    MUMBAI: WPP‘s wholly-owned global communications network Grey Group has agreed to acquire a majority stake in China b

  • Big CBS to simulcast 'American Idol' on 3 channels

    Submitted by ITV Production on Oct 09, 2012
    indiantelevision.com Team

    MUMBAI: Big CBS Networks is launching the latest season of ‘American Idol‘ on 15 October.

    The eleventh season of the singing reality show will simulcast on three channels of the bouquet - Big CBS Prime, Love and Spark.

    To be hosted by Ryan Seacrest, the show will air from Monday to Thursday at 9 pm across all three channels.

    The panel of judges includes Steven Tyler, Jennifer Lopez and Randy Jackson.

    The channel has partnered with brands like Reliance Mobile, Microsoft and Nivea for the property.

    Big CBS Networks business head Anand Chakravarthy said, "This show, once again, is in keeping with our endeavor of offering the latest-freshest-hottest of global entertainment to India. American Idol the pioneer of all singing reality television shows, promises to generate excitement on television amongst the relevant audiences. We are happy to be offering audiences with exciting content while offering marketers the perfect platform to reach their audiences with maximum return."

    Image
    Big CBS
  • Social Wavelength to represent Radian6 in India

    MUMBAI: Mumbai-based social media agency Social Wavelength has partnered with Canada based social media monitoring ag

  • Size matters in changing adland

    MUMBAI: In the acquisition storm swirling across the advertising world, there are two strong currents that are pushin

  • Changing the branding game

    MUMBAI: Britain based brand consultancy Wolff Olins has released a report titled ‘Game Changers’ that talks about the

Subscribe to