MUMBAI: London based television content distributor Passion Distribution has promoted Nick Rees who is its finance director to the newly created role of MD with immediate effect. Rees, who joined Passion in May 2009, alongside founder and CEO, Sally Miles, has helped build the business to a ?17 million turnover company. 

Miles says, "Nick has been instrumental in building and growing the business not only in terms of turnover and profits but to be an efficient well-managed operation. I am delighted Nick will be taking on a broader management role in the company allowing me more time with our content partners and to seize global opportunities for the business. 

"Nick has a unique style that takes him beyond the finance role. He has the same care and responsibility to our content suppliers as I do and this is rare in a Finance Director. I have confidence the business will continue to grow with Nick in this new key role."

Prior to joining Passion, Rees was Hit Entertainment senior VP of finance North America for working across the company?s TV, consumer product and live event divisions.