MUMBAI: BARC India on Monday announced that it would start reporting viewership from free & pay platforms separat

MUMBAI: The

MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC Ind

MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its

MUMBAI: While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special eve

MUMBAI: The number of TV owning individuals in the five south states of India, Tamil Nadu, Andhra Pradesh, Telangana,