MUMBAI: Audience-measurement body BARC India’s sampling methodology and panel design has been certified by one of Ind

MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings.

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performanc

MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up

MUMBAI:  The ongoing FICCI Frames 2018 saw a session titled ‘The Future of TV’ wherein Broadcast Audience Research Co

MUMBAI: At a time when OTT players are striving hard to build their content partnerships, Hotstar is adding a new pip