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MUMBAI: In a world where content is king and attention spans are currency, India’s media playbook is in desperate nee

MUMBAI: Every morning, as the first rays of sunlight kiss the banks of the Ganges, Haridwar awakens to a symphony of

Mumbai: Post-pandemic, Gen Alpha's engagement with digital media has surged, significantly influencing family choices

Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have release

Mumbai: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces t