MUMBAI: The war of the airwaves is hotting up seriously in Mumbai.

 MUMBAI: Win 94.6 has emerged the surprise package in the scramble for ads in the Mumbai market.

A dip stick report prepared by the Indian Market Research Bureau (IMRB) has placed Radio Mirchi's listening audience

91, as the hoardings strung out all over the city and suburbs tell us, hits the city airwaves on Tuesday.

The fourth player in the private radio field in Mumbai, Radio Today 93.5, has fixed its launch date for somewhere in

City eveninger Mid-day's station becomes the third private FM player in Mumbai to go on air from today.