Once again ESPN Star Sports (ESS) will celebrate the birthday of its brand ambassador Sachin Tendulkar.

Cricket isn't just a game in India and Sachin Tendulkar is definitely an icon.

The phones haven‘t stopped ringing at Pereira Mansion in Mahim, Mumbai and neither have the cash registers.

MUMBAI: The wait is finally over those wondering what exactly ESPN Star Sports had lined up with its brand ambassador

MUMBAI/DELHI: After a day of high drama when at one point it appeared certain that the Indian team for the Champions

MUMBAI: Is it a game of "me too" going on in sports broadcasting land?