MUMBAI: Creativeland Asia, which has set-up base in Delhi, has commenced operations here with the creative duties for HomeShop18.

Creativeland Asia founder and creative chairman Sajan RaJ Kurup said, ?Finally, I have an answer to everyone who has been asking me when will Creativeland set-up in Delhi. I am looking at this market with great enthusiasm and passion. We are currently in the process of structuring our operations.? Recruitment announcements surrounding the new operations will follow soon.

HomeShop18 founder and CEO Sundeep Malhotra said, ?We like the work done by Creativeland Asia and their approach to brand building, and found synergy in our mutual thinking. We believe that in Creativeland Asia, we have brand partners who would be able to help take our brand development plans forward.?

?Online retail is an exciting category to build brands in. I have been waiting to wield the Creativeland magic in this category. Creativeland looks forward to working on HomeShop18,? Kurup added.