MUMBAI: Sony Pictures Television (SPT) Networks, Asia has inked a deal with Thailand?s Me Television for the carriage of Animax and Sony Entertainment Television (Set) on its Internet protocol television (IPTV) pay-TV platform, MeTV.

Animax and Set are placed in the newly launched "Choice L" MeTV basic tier, reaching a wide base of subscribers, on channels 415 and 335 respectively.

MeTV is a joint venture between ITV Media (HK) Limited and Telecom Of Thailand (TOT) currently available to over 40 per cent of broadband Internet connections in Thailand, or more than 1 million subscribers.

SPT executive VP, GM, Networks, Asia Ricky Ow said, "A progressive economy and a rapidly growing middle class offer great potential for pay-TV penetration to grow significantly in Thailand. We are excited to bring our channels to an even wider audience in this vibrant market, and look forward to working with MeTV to make Animax and SET must-have content offerings for their customers".

Thinakorn Thianprathum, the newly appointed MeTV GM in Bangkok commented, "We are honoured and excited to establish our relationship with Sony Pictures Television Networks, Asia, which will provide our subscribers with exceptional value, initially through two of the most prestigious television channels in Southeast Asia, from one of the world?s leading producers and distributors of entertainment programming.

"Set will provide high quality general entertainment to our young adult subscribers who appreciate fashion, lifestyle, design, food, romance and celebrity gossip; while Animax will excite our younger subscribers with anime across the genres of action, romance, horror, supernatural, comedy, and slice-of-life. MeTV looks forward to expanding our relationship with SPT Networks in Asia, through the acquisition of additional television programming in the coming months to bring new world class television entertainment to our subscribers at MeTV".

Animax is currently available to 44 million homes in 17 markets offering anime programming for everyone including some of the most popular new series that are simulcast with Japan.

SET is broadcasting in 12 territories serving up a ?wickedly, juicy? brand of female skewing, English entertainment including drama, lifestyle-reality, and celebrity-driven variety shows.

MUMBAI: The Ministry of Information and Broadcasting (MIB) has advised Sony Entertainment Television (Set) against the telecast of an episode based on the Delhi gang rape incident.

Sony was planning to air an episode based on the incident on its popular show Crime Patrol. The show airs on Friday, Saturday and Sunday on the channel.

MIB Secretary Uday Kumar Verma tells Indiantelevision.com that the channel has been advised not to air the episode pertaining to Delhi gang rape as the matter is sub-judice.

"The ministry has advised the channel (Set) against the telecast of the episode (based on Delhi gang rape) as the case is pending in the court and had aroused strong public sentiments," Verma said.

Sony officials could not be reached for comments till the time of filing this report.

MUMBAI: Sony Entertainment Television (Set) is launching a new fiction show titled ?Amita Ka Amit? on 14 January.

Produced by Swastik Productions, the show will air every Monday to Thursday at 8.30 pm.

?Amita Ka Amit? will compete with Colors? Madhubala, Star Plus? Ek Hazarome Meri Behena hai and Zee TV?s Hitler Didi.

Set CCO Vivek Bahl said, "What makes Amita Ka Amit stand apart is the simplicity of the narrative and the universality of the premise, this is almost every Indian married couple?s story. This simple yet relatable story will surely strike the right chord with viewers as at some point in time we may have had expectations like Amita. The cast is fresh and the story is engaging. We look forward to the show being liked by our viewers."

Swastik Productions founder and creative director Siddharth Kumar Tewary said, "Television is about characters that you create and I wish viewers are able to identify and relate with Amita?s character and enjoy watching the show just as much as we are enjoying making it. It?s a slice of life show with relatable characters and we wish that viewers will be entertained."

?Amita Ka Amit? is a story set against the Gujarati backdrop of Mumbai that narrates the life of Amita, a simple and unassuming girl who dreams of an extraordinary life partner and a picture perfect ?sasural?. Immensely pampered by her parents she hopes to receive the same love from her future in-laws too. But the show will narrate if the perfect boy and in-laws exist.