MUMBAI: Sony Entertainment Television is set to launch its latest show named ?Dil Ki Nazar Se?Khoobsurat?.

Dealing with love that is unpredictable, the show will premiere on 25 January at 7.30 pm and will be aired Monday through Friday.

?Dil Ki Nazar Se?Khoobsurat? narrates the tale of love of a young girl for a hero who is unseen but not unheard. It follows the concept of love at first ?sound? rather than sight.

Produced by Shashi Sumeet Productions, the show delves on the story of three people. Aradhya (played by Somya Seth) is a pretty young, na?ve free willed girl next door who stays with her parents and her elder sister; Madhav (Rohit Khuranna), in complete contrast, is an introvert who suffers from a strong complex due to ugly looks; and his best friend, Rahul (Abhishek Malik), an extremely good looking man, who can make any girl go weak in her knees.

Sony Entertainment Television chief creative director Vivek Bahl said, ?In a society obsessed with physical beauty, where do the not-so-beautiful stand? Does a society hung up on the outer beauty have any space or patience for what lies within the soul? Against the context of a love story, Dil Ki Nazar Se ? Khoobsurat asks some pertinent questions, exploring the conflicts in a society of two worlds? the beautiful and the not-so-beautiful. We hope that the viewers will enjoy our latest offering.?

Shashi Sumeet Productions founder director Sumeet Mittal said, ?Foremost, we are very excited being associated with Sony Entertainment Television as a producer. Earlier, we had done a show ?Vaidehi? as a writer and hope this association will bring desired results. Khoobsurat is an unusual but relatable love story about a girl who falls in love with a voice. The story is based in Jaipur. In today?s age, where we often hear about relations not working due to reasons as incompatibility or we have outgrown each other. We still have people in India who get married without meeting each other and they develop and share a beautiful relationship. In this show, we witness the simplicity and innocence of a girl who falls in love with a boy without seeing him.?

Dil Ki Nazar Se ? Khoobsurat includes a stellar star cast that comprises the charming and gracious Somya Seth along with noted actors like Rohit Khurana, Abhishek Malik, Sandeep Rajora and Meenakshi Verma along with many others who will be seen playing significant roles in this show.

Sony?s new show premiere?s the same day and in the same slot at Star Plus? magnum opus Saraswatichandra. The show is the television translation of a Gujarati novel by the same name written in the 19th century. The show also marks the television debut of filmmaker Sanjay Leela Bhansali as a producer. Both the shows fall under the genre of romance, but offer different takes on the concept.

MUMBAI: Sony Entertainment Television (Set) is airing a specia series, CID Chote Heroes,from 1 February.

Produced by Fireworks Production, this brand-extension series will air every Friday at 9 pm where, in each one hour episode,there will be a child who will play a substantial role in it.
 
The channel airs C.I.D every week on Friday, Saturday and Sunday at 10 pm.

This series CID Chote Heroes begin with kids finding a dead body while playing in the neighborhood. They inform the CID cops about the murder and discover that their friend has been kidnapped by the killer. The kids are all set to help the CID cops in their investigation.

CID Chote Heroes begins with Sony Entertainment Network recently took its longest ever running television series C.I.D to Bengali market as well with the launch of a show ?CID Kolkata Bureau? on its Bangla Entertainment Channel Sony Aath.

MUMBAI: Sony Entertainment Television (Set) is launching a new fiction show titled ?Amita Ka Amit? on 14 January.

Produced by Swastik Productions, the show will air every Monday to Thursday at 8.30 pm.

?Amita Ka Amit? will compete with Colors? Madhubala, Star Plus? Ek Hazarome Meri Behena hai and Zee TV?s Hitler Didi.

Set CCO Vivek Bahl said, "What makes Amita Ka Amit stand apart is the simplicity of the narrative and the universality of the premise, this is almost every Indian married couple?s story. This simple yet relatable story will surely strike the right chord with viewers as at some point in time we may have had expectations like Amita. The cast is fresh and the story is engaging. We look forward to the show being liked by our viewers."

Swastik Productions founder and creative director Siddharth Kumar Tewary said, "Television is about characters that you create and I wish viewers are able to identify and relate with Amita?s character and enjoy watching the show just as much as we are enjoying making it. It?s a slice of life show with relatable characters and we wish that viewers will be entertained."

?Amita Ka Amit? is a story set against the Gujarati backdrop of Mumbai that narrates the life of Amita, a simple and unassuming girl who dreams of an extraordinary life partner and a picture perfect ?sasural?. Immensely pampered by her parents she hopes to receive the same love from her future in-laws too. But the show will narrate if the perfect boy and in-laws exist.