MUMBAI: Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new

MUMBAI: Sony India has appointed McCann World Group as its new creative agency in India after an extensive selection

MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving

MUMBAI: Sony India has earmarked a marketing budget of Rs 1.5 billion for the festive season even as it targets a 50

MUMBAI: Sony India has set aside Rs 1.5 billion or 33 per cent of its total marketing budget for the festive season a

MUMBAI: Sony Entertainment Television (Set) has roped in eight associate sponsors and two title sponsors for the sixt