MPA: APAC pay TV growth to slowdown 2016-2025
MUMBAI: Slowdown.
MUMBAI: AETN All Asia Networks has announced that female targeted channel Lifetime and infotainment channel H2 will launch across Southeast Asia on 14 June.
AAA Networks has secured broad carriage in Malaysia, Singapore, Thailand, Hong Kong and Macau on StarHub TV, True Visions, PCCW?s now TV, and Macau Cable TV respectively.
Lifetime is a female-focussed network that aims to offer shows that are contemporary, bold, vibrant and relevant. The network offers original movies, scripted dramas and unscripted programming.
For the Asia launch, Lifetime premieres include ?Liz and Dick?, starring Lindsay Lohan and Grant Bowler; ?Ring of Fire?, with singer/songwriter Jewel; ?Romeo Killer: The Chris Porco Story?, starring Eric McCormack; and ?Sworn to Silence?, featuring Neve Campbell.
Dramas ?The Client List?, starring and executive produced by Jennifer Love Hewitt, and ?Unforgettable?, featuring Poppy Montgomery will also make their Asia premieres on the network. Lifetime?s unscripted slate includes the reality series ?MasterChef Australia? (Season 4) and ?Dance Moms?.
Infotainment channel ?H2? aims to dig deeper into the stories and events of history, providing audiences with more to explore, more to reveal and more to know. H2 covers military, ancient, modern and natural history, as well as science and technology. Through its mix of exclusive programming and original H2 commissions, the channel will cater to the upscale audience, the passionate military history fan, and knowledge seekers who want to know more. Series include ?Mankind Decoded?, ?How Sex Changed the World?, and ?America?s Secret Slang?.
A+E Networks MD Asia Pacific Alan Hodges said, "Now with five world-renowned brands here in Asia, A+E Networks can offer even more value to our viewers and affiliate and advertising partners. Lifetime further extends our bouquet offering in the general entertainment space, while H2 deepens the factual experience for knowledge-lovers."
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