MUMBAI: The Indian Merchants? Chamber is organising the second edition of its Sports, Media and Entertainment conference ?IMC Fusion? on 16 February at Grand Hyatt in Santa Cruz, Mumbai.

The conference is being organised under the auspices of IMC?s Entertainment Committee chaired by Karan Johar. Kabir Bedi will be the Host of Fusion 2013.

This year ?IMC Fusion? will feature discussions on the following subjects: 21st Century Entertainment: Talent Creation & Challenges of Nurturing & Mentoring, Hyper Channelization and The New Entertainment Landscape: Apps, Social Media, You Tube, Gaming and Commerce, The Brewing Content Battle: Who is Transforming Content and Consumer Experience for the Better?, Women in Cinema & Entertainment: New Realities & Challenges, Reality Shows on TV: Beyond Entertainment & Voyeurism, and Script is the Star: Can it also deliver Rs 100 Cr at the Box-office?.

The nine-part series is a part of Discovery?s block ?Ultimate Discovery? and starts tonight 11 February at 9 pm. Episodes begin with impromptu tricks captured by hidden cameras and culminate in full-scale, elaborate stunts in a melding of magic and science. The result is a blending of theatrical exhibition and empirical principles, bolstered by the before and after reactions of the audience.

The show looks to elevate the purely entertaining aspect of magic to new heights by proposing seemingly impossible endeavours, executing them flawlessly, and ultimately disclosing the scientific reality as the featured magicians, Canadian female, Billy Kidd, American Wayne Houchin, Briton Ben Hanlin and Australian James Galea explore the physics, chemistry, biology and a little pure Einstein that make illusions possible. The magicians are filmed in New York, London, and Warsaw with the help of both hidden and open cameras for the largest possible impact.

Commenting on Fusion 2013, IMC President Niranjan Hiranandani said, "This year the conference gets bigger in scope and scale. There will be dedicated B2B exhibition space that will provide a platform for product and service providers from the connected industry to interact with the right target group in a productive environment."

Key issues identified during the Fusion 2013 conference together with suggestions and outcomes from different sessions will be collated for taking up at appropriate levels.